Global Diversity: Winning Customers and Engaging Employees Within World Markets

Type

Book

Authors

Ernest Gundling

Anita Zanchettin

ISBN 10

190483809X

ISBN 13

9781904838098

Tags

International, Training

Description

Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors' years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees within World Markets explores each country in depth, with particular attention paid to cultures-within-cultures and recommendations for developing employees and realizing local market opportunities. It presents the key cultural issues in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the U.S. - from Amzon

Number of Copies